Ins and Outs for 2025

In:

• Classic style becoming a “trend” (Ralph Lauren)

• Skin health vs over-filled

• Sustainable Shopping (Thrifting, renting clothes, buying designer resale, sustainable brands)

• Boho Chic (Chloe and Isabel Marant about to make a major comeback)

• Bags that don’t scream a label

• Creative marketing like we have never seen before

• 90’s everything

• Colorful Homes

• Old Money Aesthetic (clothes, vintage furniture, art, home decor)

• I think the sober curious movement will continue

• Pilates will remain the HOT workout

• Silver Jewelry and mixing metals

• Dressing Up

• Slowing Down vs Overscheduling

• Substack

• Privacy is the ultimate luxury

Out:

• Overconsumption

• Big Influencers

• Celebrities; Diddy, Jay-Z, Blake Lively, J.Lo, Justin Timberlake drama and scandals have everyone not trusting or caring about celebrities anymore

• Influencer marketing as we have seen it in the past few years. I think the future will be about more long-term/authentic partnerships.

• All neutral everything

• Items that scream a brand name

• Fast-dying trends (mesh shoes)

• Bad eyelash extensions

• The over-filled look

• Extreme luxury items (so much talk about the dupe world right now and price gauging). The scales will tip and we will see a change!

• Burnout